At Billy's, we recognize that spinal cord injury (or any other disability for that matter) affects more than just the individual, it also affects those with whom that individual associates: family, friends, co-workers, acquaintances, etc. As a way for others to participate and help encourage our mission, we offer apparel suitable for all. Each item has our "Empowering Independence" purpose statement and our Goat Logo to compliment. The Goat Logo embodies an attitude we can all personify - the ability to take on a challenge with such tenacity that failure is not an option... Not backing down, overcoming obstacles, and little by little gaining independence captures the essence of which we strive. Our hope is that all will feel connected through our purpose statement, logo and products.