On October 9, 1996, company co-founder Billy Price was involved in an accident that changed his life forever. He fell from a third story window, broke multiple vertebrae and damaged his spinal cord - causing quadriplegia.

Using his innovation and drive to enjoy life to the fullest, Billy has created a variety of products that help overcome daily challenges and encourage a more independent lifestyle.

At Billy's, we recognize that spinal cord injury affects more than just the individual, it also affects those with whom that individual associates: family, friends, co-workers, acquaintances... Our desire is for all to feel connected through our products.

Life is a journey. Enjoy it! Embrace and receive what life has to offer. Build on what you have and let go of what was lost. Hold on to hope and together, we will move forward.